IKIGAI: A Misunderstood Word

What is ikigai?Ikigai is a greatly misunderstood concept outside of Japan. It’s not a word from Okinawa. It’s not a Japanese secret to longevity. It’s not an entrepreneurial Venn diagram framework. It is not the pursuit of a single life purpose. And it is not something all Japanese have. Most likely, the majority of your […]

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